GAROA FILMS
PRESENTS
From Scratch
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"From Scratch" is an inspiring docuseries exploring entrepreneurs who, without investors, turned raw ideas into thriving brands. Through poetic storytelling, each episode reveals their struggles, triumphs, and passion, celebrating the fearless pursuit of success against all odds.
In a landscape dominated by business content celebrating investor-backed ventures, From Scratch takes a distinct path, spotlighting entrepreneurs who built successful brands independently.
While shows like Shark Tank glorify funding, this series captures the raw, poetic struggle of founders who, without external support, achieved remarkable success.
In a world fixated on quick capital, From Scratch offers an inspiring counter-narrative, proving that dedication, resilience, and authenticity can drive triumph in even the toughest markets
Mission &
Project vision
"From Scratch" celebra a força e a autenticidade dos empreendedores que seguem seus sonhos sem apoio financeiro externo, fornecendo um vislumbre verdadeiro e inspirador para o público global e para plataformas de streaming. A série é direcionada para aqueles que valorizam histórias autênticas e resilientes, desde aspirantes a empreendedores até consumidores e entusiastas de histórias reais.
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Chef’s Table
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From Scratch stands apart by spotlighting entrepreneurs who, without external funding, built businesses from pure grit. This series provides brands with a unique, authentic narrative space, unlike traditional marketing, enabling them to share their journey, values, and legacy in a personal, deeply engaging format.
Authenticity and Humanization
Each episode intimately explores the brand as a natural extension of its founder, building a personal connection that showcases the brand’s heart and vision.
Cinematic Excellence
Employing a high-quality, poetic visual style similar to Chef’s Table, From Scratch captures iconic scenes and close-ups, creating an immersive storytelling experience.
Emotional Connection
From Scratch connects not only with aspiring entrepreneurs but also with current business owners, employees, and anyone captivated by stories of resilience and personal triumph. This universal appeal for all who value passion-driven success ensures a deep, emotional bond between the audience and the brand.
Legacy-Building Platform
Beyond content, From Scratch immortalizes these founders' journeys, connecting future consumers and entrepreneurs with stories of resilience, passion, and purpose.
Unprecedented Insight
From Scratch offers a rare, unfiltered look at the realities of building a brand from zero—showing an unmatched level of transparency and depth that reveals both triumphs and setbacks, connecting with audiences seeking real stories over polished ads.
Style &
Visual Aesthetic
Style
From Scratch adopts a cinematic and deeply personal style, drawing inspiration from the visual mastery of Chef’s Table.
From Scratch adopts a cinematic and deeply personal style, drawing inspiration from the visual mastery of Chef’s Table.
EP01 - Pixi Beauty
From humble beginnings in Petra Strand’s London kitchen to a globally recognized skincare brand, Pixi’s story unfolds through Petra’s commitment to natural beauty and authenticity—crafted without any external investment.
This episode intimately captures Petra’s hands-on approach, her connection to her brand, and her dedication to building a successful, self-made enterprise. The journey culminates in a collection of beloved products, like the Pixi Glow Tonic, each symbolizing years of resilience and personal vision.
EP02 - Victorinox
From humble beginnings in Petra Strand’s London kitchen to a globally recognized skincare brand, Pixi’s story unfolds through Petra’s commitment to natural beauty and authenticity—crafted without any external investment.
This episode intimately captures Petra’s hands-on approach, her connection to her brand, and her dedication to building a successful, self-made enterprise. The journey culminates in a collection of beloved products, like the Pixi Glow Tonic, each symbolizing years of resilience and personal vision.
Episode Structure
With its cinematic approach, From Scratch delves into the soul of each founder’s journey, capturing the beauty, struggle, and artistry of building a brand without external funding. Each episode celebrates entrepreneurship as an art form—an intimate, handcrafted legacy forged against all odds, culminating in a rich collection of products that embody the founder’s journey.
Opening – Founder’s Introduction:
Each episode begins with a defining moment, capturing the founder’s essence and vision.
Roots – The Beginning
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Path – Obstacles and Triumphs
The narrative moves through pivotal struggles and triumphs, exploring sacrifices and breakthroughs in building a brand independently.
Essence – Purpose and Values
The brand’s identity is portrayed as an extension of the founder’s values and unwavering belief in the vision, unshaken by the absence of external investors.
Legacy and Final Products
The journey culminates in a powerful showcase of the brand’s range, with each product serving as a testament to the founder’s dedication and resilience. This visual sequence captures the essence of a self-made legacy, inviting viewers to appreciate the depth of their journey.
Production
Equipment & Structure
With elite equipment, dual-camera setups, and a dedicated team, From Scratch transforms each founder’s story into a cinematic experience that is both visually stunning and emotionally profound.
Equipment
From Scratch is filmed using dual ARRI Alexa LF cameras with prime lenses, achieving cinematic clarity and depth that fully immerse viewers in each founder’s world. Drones and gimbals add dynamic location shots, while macro lenses capture the intricate details of craftsmanship, bringing the textures and essence of each product to life.
Structure
Each episode balances sweeping cinematic visuals with close, personal shots, using natural lighting to enhance authenticity, from urban studios to serene workshops. The soundscape, enriched with ambient sounds and a carefully composed score, deepens the emotional connection with each story.
A skilled, collaborative team works to
capture each founder’s journey with precision
With elite equipment, dual-camera setups, and a dedicated team, From Scratch transforms each founder’s story into a cinematic experience that is both visually stunning and emotionally profound.
Pre-production:
In-depth brand research, founder interviews, and detailed location scouting ensure visual and narrative alignment.
On-location Filming:
Teams operate seamlessly with dual cameras to capture authentic interactions, creative processes, and personal moments that reveal each brand’s core.
Post-production:
Expert colorists, sound designers, and editors enhance the final cut, achieving a polished yet raw aesthetic that preserves authenticity.
Renzo Vasques - Production Director and Master of Complex Storytelling
Renzo Vasques is a seasoned Production Director based in London, known for orchestrating high-impact projects with a meticulous eye for detail and an unwavering commitment to creative excellence. With a wealth of experience in managing multifaceted productions, Renzo has worked with top-tier brands and agencies, elevating campaigns through his strategic vision and expert execution.
Renzo’s journey in the industry has positioned him as a key figure behind the scenes, where he combines an in-depth understanding of production dynamics with a passion for impactful storytelling. He leads each project with precision, guiding teams to deliver content that not only meets but exceeds creative expectations. As a central force in the production of From Scratch, Renzo’s leadership and expertise ensure that every aspect of the project is executed seamlessly, turning ambitious ideas into captivating visual realities.
Known for his ability to handle complex logistics and his dedication to quality, Renzo brings a level of professionalism and artistry that is indispensable in today’s competitive landscape. His work is defined by a commitment to crafting meaningful stories and delivering results that resonate deeply with audiences and collaborators alike.
Tony Oppe - Executive Producer, Entrepreneur, and Chairman of Pixi Beauty
With over two decades of creative leadership and a track record of commercial success, Tony Oppe is not just a name in the beauty industry but a force behind the scenes of high-impact storytelling and production. As one of the founding members and current Chairman of Pixi Beauty, Tony has transformed a visionary startup into a globally recognized brand, a journey driven by his innate understanding of both artistry and business.
Before co-founding Pixi Beauty in 1999, Tony honed his expertise as a director and executive producer, crafting major commercial campaigns and working alongside top agencies and production companies. His seasoned approach to media creation, paired with a keen business sense, laid the groundwork for his role in guiding Pixi to worldwide success. Now, as he steps back into the realm of production, Tony is leveraging his extensive background and influential network to take the documentary series From Scratch to new heights.
Tony’s skill set uniquely positions him to oversee a project of this scope, bringing together the finesse of a seasoned director and the strategic mind of an accomplished entrepreneur. As Executive Producer, his vision will bridge the art of storytelling with the hard-won lessons of building a business from the ground up—much like the very essence of From Scratch. More than just a series, Tony sees this project as an opportunity to celebrate the resilience, ingenuity, and passion of those who turn dreams into reality without investors or shortcuts.
His deep industry knowledge, far-reaching connections, and commitment to impactful storytelling make him the keystone in transforming From Scratch into a truly global success, poised to resonate with audiences and industry leaders alike.
Rafael Maretti - Director, Storyteller, and Founder of Garoa Films
Rafael Maretti is an experienced director and producer with a career spanning over two decades, known for his global perspective and refined storytelling approach. He has directed standout projects for leading brands, including Shell, Philips, Stella Artois, and Pixi Beauty, crafting visuals that deeply resonate with audiences. His diverse portfolio includes creating dynamic content for platforms like MTV and collaborating with top agencies, demonstrating his versatility and dedication to pushing creative boundaries.
Throughout his career, Rafael has led large-scale teams on high-profile productions, most recently directing a major project for Pixi Beauty. His leadership extends to his role at Garoa Films, a production company he founded and directed for over a decade, where he continues to oversee all creative projects. Now, with the upcoming project From Scratch, Rafael channels his profound understanding of the entrepreneurial journey—a passion fueled by his own career of building something meaningful from the ground up.
As the General Director of From Scratch, Rafael brings a unique blend of creative vision, team leadership, and storytelling expertise. His focus on authenticity and emotional depth allows him to capture the true spirit of each project, making him an influential force in the industry and setting a high standard for impactful, globally resonant content.
Executive Production Team